Eye Products

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Grooming Services

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Lip Products

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Wedding Services

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Aesthetic Services

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Wedding Services

We take care of all your bridal needs

Hair Services

Experienced and professional stylists cater to your full hair styling needs

Grooming Services

Exceptional waxing and threading services

Aesthetic Services

Facial treatments with the world renowned Repêchage skin care products.

Wedding Services

We take care of all your bridal needs

Hair Services

Experienced and professional stylists cater to your full hair styling needs

Grooming Services

Exceptional waxing and threading services

Aesthetic Services

Facial treatments with the world renowned Repêchage skin care products

Discover Our

Salon Services

Wedding Services

Let us take care of all your bridal needs. Our bridal services are tailored to have the bride relaxed, pampered, and beautified for her wedding day.

 

Hair Services

Trust our experienced and professional stylists to cater to your full hair styling needs. From creative directional haircuts to up-do’s, our stylists deliver satisfactory results.

 

Grooming Services

Upkeep your self-grooming needs with our exceptional waxing and threading services. Our dedicated staff deliver with ease any self-grooming service, satisfaction guaranteed.

 

Aesthetic Services

Relax, de-stress and pamper yourself! Allow yourself to be treated to a day of facial treatments with the world renowned Repêchage skin care products.

 

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About Us

The Beauty Concept is a world renowned beauty salon that specializes in hair and makeup services for all occasions. Situated in Mississauga, Ontario, the salon services range between weddings, corporate events, television shows, and more! With over 35 years of experience within the beauty industry, Shirley Wu and her team of professionals are a trusted group of artists to service your hair and makeup needs.

Shirley Wu

Founder

Who will take care of you

Meet the Experts

Shirley Wu

Shirley Wu

Creative Director

Maggie Wu

Maggie Wu

Creative Director

Jenny Wu

Jenny Wu

Creative Director

View our work

Gallery

WEDDINGS

EDITORIALS

Classes and Courses

If you wish to learn to master your makeup or wish to become a professional makeup artist or hair stylists, we have suitable courses for all levels. Learn from the Master Trainer Shirley Wu.

Hair Styling Course

Unlock the Secrets of South Asian Bridal Hair with this Master Course

Makeup Artist Course

How to Become a Successful South Asian Bridal Makeup Artist

Mentorship

Overcome Your Roadblocks with Our Coaching Program
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Book Us!

The Beauty Concept by Shirley Wu
Excellent
4.7
Based on 281 reviews
I got my bridal and reception makeup and hair done by Jenny Wu, which turned out an amazing and the most comfortable experience I have ever had with a makeup artist. Her initial consultation process, advice and recommendations as well as listening to what I liked and didn’t made me feel at ease. She was quick (just over 2hrs) with the process of hair (without yanking my curly hair) and makeup according to my liking and personality, all well within time! Also, Jenny helped set dupatta and outfit so I remained comfortable through the long day and evening.
Response from the owner: Thanks for sharing your feedback!! Happy to hear you had a wonderful experience.
Had sucha amazing experience today with Shirley and her team. As an upcoming bride there are so many things we need to think about before our big day. Shirley gave me a haircut, provided me with genuine advice, while listening to exactly what I wanted. This is the best haircut I’ve ever had, thank you! Can’t wait to come back on my big day 👌🏻
Response from the owner: thanks for your feedback... looking forward to getting you dolled up for your wedding day!!
I had the pleasure of having my hair and makeup done by Shirley for my multiple wedding events in March. I was blown away by her work and how beautiful she made me look. She is very talented and knowledgeable. She did exactly what I wanted in combination with her professional judgment and the end result was stunning, better than I had imagined. My hair and makeup lasted all day!I also had my engagement photoshoot hair and makeup done by Jenny that same month and can echo the same for her skills and expertise.They were both a pleasure to talk to and made me feel very comfortable while getting the hair and makeup done.I am extremely satisfied with their work and highly recommend Shirley and her team at The Beauty Concept! The best in the industry.Thank you Shirley and Jenny for this enjoyable experience and making me look stunning on all my events.
Response from the owner: Glad to hear you had such wonderful experience. Appreciate your thoughtful feedback.
Got my hair shampooed, conditioned and cut from Shirley. It was a wonderful haircut and she did it beautifully. 100% recommend her!
Response from the owner: We’re really grateful and appreciate you taking the time to share your rating with us.”
Got ready from a senior artist at shirley her name was Ellen she did an amazing job with my makeup for all of the 3 events for my sister’s wedding! Everyday was a new look that everyone complimented she was such a beautiful person listens to what you want and then does her magic. The lady that did my hair was amazingggg i showed her inspo pictures and she created the exact same thing. I was sooo happy i chose them for my sister’s events because everything about my look was just perfect! They are super professional and friendly loved their work 💕
Shirley and her staff are very kind. She did my makeup for three of my events. While I loved the makeup she did for my pre-wedding events, I was disappointed with my wedding day makeup. Despite telling Shirley what I wanted, she recommended trying something different.Trusting her based on my previous experiences, I agreed. Unfortunately, I ended up with dark smokey eyes and bright red lips, which I didn’t like. With the photographer and videographer already there, I had no time to change the makeup. My wedding was in 2020, and I’m still not over the negative experience. A tip for all future brides: know what you want and don’t settle for anything less.
Jenny and her team are truly masters of their craft, and the only experts I trust with my hair. She is welcoming and takes her time understanding her clients vision. They have perfected the art of a bouncy, romantic blow dry that lasts all day, even for fine/straight hair and will go the extra mile to make sure it looks perfect!
Jenny did my nikkah makeup and hair a few months ago and she was amazing and a true professional. I had an initial consult with her about a month before where we discussed the look. She advised what is/isn't in trend and also helped me figure out a shoot location because our event was in February and it was hard to find indoor locations. We took her suggestion and did our shoot at Gloss Studios which was so convenient because I needed to accommodate for an outfit change, so this enabled me to get ready and shoot at the same location. We had blocked off 30 mins for an outfit + hairstyle change and Jenny was able to do it so efficiently and with the most perfect jewelry and dupatta setting. The makeup that Jenny did went really well with both outfits even though they were completely different colours. I got compliments all around, even from my photographer who said the makeup is photographing really well. It was an amazing experience and I cannot wait to get ready by her again for my reception in August!
Thank you so much to Shirley and Monica!!! Brought my hair back to life!! Thank you for the best experience!!!
Response from the owner: It was our pleasure helping you.
Shirley is an absolute gem—so kind and caring towards her clients. I had an amazing experience with her. She's incredibly talented at her work, and the makeup she did for me turned out beautifully. Excellent work and just as excellent service! Highly recommend!
Shirley was so amazing to work with.You tell her what you feel like and she puts them together for you just like that.I was so skeptical to cut my long long hair for a new look. She gave me the confidence and strength. I believe you Shirley....God 🙌 bless
These ladies are magicians!!! I feel like a brand new person. I had a layered haircut and full colour done. Ellen was so skilled, so polite and I know I'm going to be a regular here. Monica did my hair colour and she was great too. Shirley is the sweetest!! The facilities are great, everyone from the receptionist to the other women at this place are brilliant. And they're hijab-friendly!!!!! Recommending them to all my family and friends. 🥰
Always a good experience with Shirley and sisters , some staff especially south Asian can be better trained
The staff is so friendly and moreover are too good in their work. The work is excellent and you can also join their course for hair and makeup as it will help you a lot to improve your skills.i got a haircut from them recently and i am obsessed with it . Love it🤍
Response from the owner: Thank you Bableen for your kind words, and we're happy you had a great experience. We look forward to seeing you again soon.
One of the most exquisite salon experiences I've had. Shirley is so lovely, I barely had to explain to her what I wanted and she even shared with me what I needed and explained why, between that we quickly decided. The results are stunning. I got a tone, root touch, defrizz treatment and haircut. My hair is singing and dancing! Everything was done efficiently, and the staff is extremely kind and helpful not to mention knowledgeable.Such a classy vibe here. I wish I could import Shirley over!I have no affiliation and I live in the US.
Response from the owner: Thanks Nida. So happy to hear you had such a wonderful experience!!
Loved the K18 Hair Scalp Treatment done by the amazing Shirley wu and her beautician Monika. It’s amazing how the scalp becomes healthy again after the progress been completed
Response from the owner: Thank you Dershna. We are happy to hear that you had such a wonderful experience. We look forward to seeing you again soon.
Excellent work and just as excellent service! I have never before had my makeup done professionally and this was the most comfortable experience that I could have hoped for. I just wanted to look like the best version of myself, which is exactly what I got. Riffat was so kind and checked in with me all along the way. I felt so good about myself when I left her chair. Thank you to the entire Beauty Concept Team!
Response from the owner: Thank you for sharing your experience. We look forward to your future visits!! Best wishes.
Shirley is such a sweet human being and is so caring towards her clients. I had such a wonderful experience with her doing my Nikkah and Rukhsati makeup, hair, and dupatta setting. She puts all attention towards you for the couple of hours that you are with her. She is extremely talented at what she does. Her makeup turned out so beautiful. Shirley even gave me her number so I can message her with any questions before my day and she responds so quickly. She is simply the best. I would recommend her to everyone in the toronto / mississauga area.
Response from the owner: Thank you for your 5 star rating.
Pathetic service! Just for one eyebrow threading which hardly takes 10 minutes. They did not give an appointment saying they are very busy. Everytime i take an appointment its the same thing.
I wanted to leave a review for Shirley's team at the Beauty Concept. I had my make up done by Jenny for my wedding day. I had shown her a photo of my make up and hairstyle choices. She did her own spin on it and made it better than the initial pinterest photo! All my bridesmaids looked beautiful and felt it too. The make up team were very fun to have in our hotel room. It was one of the best experiences and not stressful at all. I've had my hair done at The Beauty Concept as well as my make up for my graduation in the past. No regrets at all. Worth every dollar. Thank you, and I'll be coming back again for future events.
Response from the owner: Thanks Jessika. So happy to hear!!
I had Shirley for my hair and make up for my wedding and reception. She exceeded my expectations for both my looks. I was worried about not looking like myself with all the makeup and she listened to my concern did just the perfect amount. I still looked like myself and felt amazing. She listened to all my requests and created two very different looks for my ceremony and reception. I got so many compliments! Such an amazing experience! Can’t wait to come back to the salon!
I booked Jenny Wu for all 3 of my events. I was nervous going into the appointment as I had not done a trial before booking. It turned out to be the best decision I made. Jenny was so kind, sweet and really paid attention to the looks I wanted. It was like getting ready with a best friend. Not only is she brilliant at what she does, she’s such a gem of a human as well and genuinely cares.
I had my hair done back on August 12th, 2023. It was for a wedding reception. Originally they quoted me a lower price because of the style that I originally wanted. But because I changed the style they quoted something higher, the style was more curls, a small bouffant and some twist and tie in the back, so the increase was understandable. However I was severely disappointed that my hair was coming undone within the first hour of my photoshoot. My ladies had to keep fixing it and my photographer too. The lady that did my hair unfortunately may not have made it secure enough, may not have given me the twist tie in the back that I had wanted according to the picture I showed her. I had some stray hair that looked straight and wasn’t curled properly that showed up in my pictures unfortunately, especially one strand in my front that I had to keep sweeping away from my face for the whole night. I wish I could attain a small refund for my disappointment. But for the higher price I paid, it wasn’t worth it to me. It was work that fitted more of the original price or better done by my own girls.
Zero regrets choosing Jenny for my day 1 and 2 bridal looks which you can view on her Instagram. She was able to make recommendations based on the outfits and jewelry but still within my comfort zone. Everyone was stunned at my hair and makeup at both events. Shirley and the rest of the salon were also very helpful in ensuring parts of my outfit were placed correctly.
Jenny Wu was great to work with. Loved how she did my makeup for my reception. She was very kind and walked me through the steps throughout the whole process and made me feel very comfortable. I didn't know what kind of makeup and hair I wanted to do going into my appointment so she gave me a few good recommendations which was really helpful. Would definitely recommend booking her for any event.
Response from the owner: Thank you.
I booked Shirly Wu”s team to get me , my mom and sister ready, for my brothers wedding reception. They did an amazing job with hair and makeup and jewelry setting . We are so happy with the results. We got so many compliments throughout the night . Every time I come to Toronto I will always go to Shirly Wu for hair and makeup for wedding events.Thank you for everything
So I went here for my cousins wedding a few days ago and the service is not it. Multiple people at the wedding asked me if I did my own makeup and I do not know how to do makeup. I blindly trusted them because you know it’s Shirley, so I went home to see I had no blush, highlighter or contour. My makeup creased before I even made it to the wedding hall. I thought they were the best, but clearly not.The hair was actually really nice, it was done by a woman named Sarwar. I would go back for her but never the makeup. My family members also went here and everyone’s makeup was not nice.
My first consultation went really well. Shirley was very professional and I was comfortable discussing with her what I am looking for. Long wait to see the final outcome though until the wedding will happen. But will definitely go back for other services.
Jenny did an excellent job for my wedding and reception. My hair was in tact throughout the entire 17 hours, including outfit changes. My makeup stayed on through many tears during my big day. Thank you to the whole team for being amazing!
I had an amazing experience with Shirley Wu and the team. Thank you for everything you did to make my big day extra special! My friends and family could not stop praising the looks for both wedding events, which were unique in their own way and reflected my personality really well. She made me look and feel like a million bucks. Shirley is super friendly and has the kindest personality. The Wu's are truly the best in the business.
I got my wedding makeup done by Jenny and was absolutely blown away! The team at Shirley Wu is so talented and professional- highly recommend coming here for party makeup and bridal makeup!
Response from the owner: Very appreciative of your kind words.
Services are awsome . Great ambiance, clean rooms … sanitised every corner . Smiling staff. I visit every month for all my grooming appointments.
Shirley Wu is an amazing hair stylist who provided exceptional service during my recent appointment. She is incredibly sweet and was able to fix my thinning hair, giving it lots of volume that lasted for two days without falling flat. The salon itself is beautiful and relaxing, and I felt pampered throughout the appointment. I highly recommend Shirley Wu for anyone in need of a talented and caring stylist. Thank you, Shirley!
Response from the owner: Thank you, Yusra.
Shirley gives such detailed attention to her clients and her beautiful personality makes it even more amazing. All smiles after a lovely cut she gave me❤️
I got a haircut from Shirley and she did a lovely job. Gave life to my hair. She was super sweet and caring accomodating and I'm def coming back! Used to go to this parlour for haircuts as a teen back when it was located in Lahore! And it's so cool that it's here in the GTA now.
I have no words to explain how amazing the team at beauty concept is!! I booked Shirley for my wedding day & Jenny for my mehendi day - and I was so in love with the look they created for both days. It was beyond my expectations! I couldn’t have felt prettier, they did a phenomenal job. I’ve been coming here with my mom since 2016 for party makeup & hair, balayages, haircuts etc and we have always been amazed by the quality of work, hospitality, and warmth we feel here. I always recommend all my friends and family to this salon for any type of service - hands down, you can trust them blindly!!
Shirley did a phenomenal job with my makeup. She is such a lovely person and makes you feel comfortable at once. She understood the kind of look I wanted and was able to do the magic. I would highly recommend her. Thanks for making my day.
Response from the owner: Thank you!!
There wasn't a person at my sister's wedding who didn't ask where we got our makeup done. Shirley is a delightful person and gave so much attention and time to the bride. Jenny is also an excellent makeup artist. Hair and makeup is done in a way that compliments your features. Shirley was very accommodating when it came to taking photos of the bride and overall made the experience great. Would 100% recommend.
Response from the owner: Thanks, Hafsa, for your thoughtful feedback.
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Our salon is tailored to provide exceptional makeup, hair and aesthetic services for any occasion. With over 35 years of experience, our beauty experts deliver results with full satisfaction guaranteed. Call us today to book a consultation.